Trade Program
Founding Benefits
Better terms. Permanently.
Founding partners receive terms that are intentionally more generous than our standard trade program — and those terms are locked in for the life of the account.
| Benefit | Standard Trade | Founding Partner |
|---|---|---|
| Trade Discount | 25% | 35% — Lifetime |
| Pricing Protection | — | ✓ Locked in permanently |
| Inventory Access | Standard allocation | ✓ Early access, first allocation |
| Production Priority | — | ✓ Front of queue |
| Founder Access | — | ✓ Direct line, not a ticket |
| Product Influence | — | ✓ First to know about new SKUs |
| Project Quoting | ✓ | ✓ |
| Spec & Install Docs | ✓ | ✓ |
| Dedicated Support | ✓ | ✓ |
What You're Getting
Every benefit, in plain terms.
35% Lifetime Trade Pricing
The best discount we offer — locked in permanently, regardless of future pricing changes. As our MSRP grows with the brand, your cost basis stays fixed.
Early Inventory Access
First allocation on new stock before it opens to the general market. Your projects don't wait.
Priority Production
Your orders move to the front of the queue during high-demand periods. When inventory is constrained, founding partners are fulfilled first.
Direct Founder Access
A direct line — not a support ticket. Real conversations about your projects, your feedback, and what you need from this collection.
Product Influence
Your feedback shapes what we build next. Founding partners are the first to know about new SKUs, finishes, and product expansions.
Locked-In Pricing
Price increases do not apply to founding partners. What you see today is what you pay, always. This clause is written into the founding partner agreement.
Apply for Founding Partner Status
This page is shared directly with a small group of builders, designers, and architects. It is not listed publicly, and founding partner slots are limited.
Applications are reviewed within 2 business days. If approved, you'll receive a founding partner agreement and your account will be activated at launch.
Prefer the standard trade program? Apply here instead.